PledgeMySeat is an idea initiated by kick4change CIC, founders of the world’s first social enterprise sports brand, 4sport.

4sport football boots were originally designed and destined to only be sold for personal use in the UK, but given football is a global language, and recognising the role sport can play in improving young lives, we decided to explore other ways in which we could make a difference.

Inspired by a recent visit to South Africa we wanted to leave a legacy from the FIFA 2010 World Cup and believe our products allow us the unique opportunity to do so. Not only will we be donating boots to African children via the PledgeMySeat campaign, the profits from the sale of boots will be re-invested into grass roots sport, schools and charities in the UK.

You can find out more about kick4change, including how to buy our 4sport boots for your own personal use by clicking here.